Lutron
Illuminating Lutron's Logo
Team
Me!
Skills
Adobe Illustrator, After Effects
Role
Designer
Timeline
24 hours
Illuminating Lutron's Logo
To start, I sought inspiration to moodboard the motion I wanted to invoke within the logo. Lutron being a company dedicated to high-quality designed products with an emphasis on lighting, I leaned into experiments with lighting as I ideated.
Camera move around empty warehouse hall and lights turning on. - Envato Videohive
Illumination - Minions
Inspired by the radial burst of Lutron's logo, I looked to recreate the effect of turning on lights through motion. I created an initial storyboard of key frames in the animation and experimented with different After Effects tools to achieve this goal digitally, including the 3D objects tool.
Final Logo
The Final Animation
Designed with <3 by Olivia Wang